Design System
Brand Guidelines & Assets
Official design standards, asset library, and identity specifications for IsThisCarOK. Standardized for digital products, press distribution, and integration partners. Name: IsThisCarOK (PascalCase) · Spoken: Is This Car OK.
Identity & Mark
The IsThisCarOK visual identity centers on the vehicle inspection shield paired with the monospace wordmark. Standard horizontal lockups position the emblem to the left of the wordmark. Optimized for high contrast across dark zinc (#0B0C0E) and paper light (#F3F1EB) surfaces.
Usage & Clear Space
Maintain minimum clear space equal to at least 25% of the mark’s height on all boundaries. Never crowd or overlap the mark with secondary emblems or competing graphics.
-
Proportional scaling
Always scale proportionally with locked aspect ratios. Never condense, stretch, or distort the mark.
-
Palette discipline
Use approved brand values only. Do not apply unauthorized tints, drop shadows, gradients, or secondary contour borders.
-
Typeface integrity
Set all brand elements in IBM Plex. Never substitute secondary, serif, or decorative typefaces.
-
Asset fidelity
Deploy only verified vector files from this asset library. Do not redraw or modify internal emblem geometry.
Color Palette
Calibrated for technical precision, dark-mode legibility, and high-contrast accessibility. Click any swatch to copy the hexadecimal code.
Typography
IsThisCarOK
Standardized on the open-source IBM Plex family. IBM Plex Mono (Medium 500) governs wordmarks, telemetry, mechanical specifications, and numerical data. IBM Plex Sans (Regular 400 & Medium 500) powers editorial narrative, interface navigation, and documentation.
Typeface family: IBM Plex Sans & IBM Plex Mono · Open Font License (OFL)
Brand Principles
- Direct & Objective: Uncompromising pre-purchase intelligence. We communicate mechanical realities in plain language without marketing inflation.
- Buyer Advocacy: Independent guidance for private-party buyers. Every report cuts straight to costly failure points and seller red flags.
- Data Integrity: Clear separation between verified facts and unconfirmed listing details. Transparent sourcing; no black-box scores.
- Single Delivery: One thorough intelligence briefing per vehicle listing. Pay once; no recurring subscriptions or hidden tiers.
Master Asset Kit
Vector SVGs for digital interfaces and editorial layouts; high-resolution master PNGs for merchant integrations and partner documentation.
- isthiscarok-mark.svg · zinc square, mint markDownload
- isthiscarok-mark-on-light.svg · paper square, mint fill, zinc strokeDownload
- isthiscarok-lockup.svg · mark + wordmark · lightDownload
- isthiscarok-lockup-dark.svg · mark + wordmark · darkDownload
- isthiscarok-icon-512.png · square 512 · high-res iconDownload
- isthiscarok-icon-128.png · square 128Download
- isthiscarok-avatar-400.png · social profileDownload
- isthiscarok-logo-horizontal.png · 1200×320 · horizontal lockupDownload
- isthiscarok-logo-horizontal-dark.png · 1200×320 · dark lockupDownload
- isthiscarok-og.png · 1200×630 social cardDownload
Platform & Payment Integration
Standard specifications for merchant checkout configurations and partner dashboards. Deploy isthiscarok-icon-512.png for square profile tiles and isthiscarok-logo-horizontal.png for horizontal headers. Primary brand accents: #7EE0C8 on dark surfaces, #0F7A64 on light receipts.