Clear
Plain language. Strong hierarchy. No mystery scores.
Brand identity
Buyer confidence,
without the bullshit.
A confident blue-first identity with a warm, vintage edge. Trustworthy enough for a serious purchase, human enough for a nervous buyer, and bold enough to be remembered.
IsThisCarOKA briefing before you meet the seller.Clear facts. Real costs. No sales pitch.
The idea
The calm voice in the buyer’s ear—before money changes hands.
Capable
Mechanically literate without talking over people.
On your side
Independent judgment built for the buyer, not the sale.
The colour system
Blue earns trust.
Orange earns attention.
Orange is deliberately scarce. It marks the moment to act, inspect, question, or walk away.
Deep Blue
#123247Sky Wash
#E8F6FCClean Paper
#FFFDF9True Ink
#181C1FThe mark
Same brilliant shape.
Finally in the same system.
The geometry never changes. Blue is the trusted default; orange appears only as a sharp supporting signal.
Exact original paths. New fills only—no redraw, stretch, shadow, bevel, or added detail.
Real applications
Built to sell clarity.
Distinctive in an ad. Reassuring at checkout. Serious inside the briefing.
BUILT FOR PRIVATE-SALE BUYERS
Know what the listing isn’t telling you.
THE SHORT VERSIONWorth seeing—with conditions.
The price is fair. The transmission history is the question that decides whether you keep the appointment.
01
Ask before you go
Has the CVT fluid ever been serviced?
Type & voice
Modern utility.
Human delivery.
AaIBM Plex Sans
Headlines, explanations, and interface copy. Direct and highly legible.
01 / EVIDENCE$2,500–$4,500
IBM Plex Mono carries labels, facts, costs, and technical detail.
The identity
Make blue the brand.
Make orange mean something.
This is the strongest route: recognisable, credible, warm, and far less generic than the current green. These tokens unite marketing, product, admin, email, and PDF surfaces as one system.
Explore the colour system